And finally, the mascara has an expandable wand to allow more control during application and although it is not a waterproof formula, it really held the curl in my stick straight stubborn lashes. While the liquid liner was a bear to apply due to the large and inflexible applicator, it did last the whole day and took some effort to remove. This Swedish beauty brand, founded in 2011 on International Women’s Day, is a makeup line based on highly purified minerals. I did enjoy using the foundation and did not experience any weird patchy areas as it wore through the day and I liked that it had a pump on it. I personally found the packaging and performance of the products to be subpar to other drugstore products available today, especially for the price! For example, the Face Sculptor retails for $25 and the clear circular insert of the packaging has already come loose. The sad reality is that today’s beauty brands are more focused on youthful skin rather than aging women. As of March 2021, Fièra has donated 6.4+ lakh meals to Second Harvest Food Rescue US. I'm not quite sure how the brand has transitioned throughout the years, if at all. The brand is committed to giving back for every product purchased, i.e., for every concealer you buy, Fièra cosmetics provides a meal to the needy. They claimed that it was formulated due to the lack of colors, quality, low price point and packaging found in other brands on the market at the time. The catalog includes hair, beauty, moisturizers, supplements, and makeup products. In the states, it is sold exclusively at Walgreen's. IsaDora Cosmetics is a Swedish brand that was started in the 80s that is Fragrance Free & Clinically Tested.
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